What began with the launch of just one Poncho in 2012 has become a contemporary lifestyle brand celebrating rain in all of its facets.
Influenced by its Scandinavian heritage, Rains uncompromising approach skillfully merges simplicity with functionality. It is living proof that rainwear does not need to be boring or come at the cost of good design. Rather, Rains apparel, bags, and accessories are designed to withstand the stormiest of weather, while being fashionable and embodying a modern style.

Rains, whose name is derived from the basic element of rain, which can be both bearer of joy and discomfort, features a product range from apparel over bags to accessories. Each product is made to protect the wearer by withstanding the elements and celebrating precipitation. One thing is for certain: once you have discovered Rains beautiful products, you will find yourself longing for the next rainy day.

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